Influencer Spotlight | Nilu Yuleena Thapa – Beauty Blogger

  • By Megha Shireen

Briefly tell us about yourself. (Credentials, profession, social media channels)

I’m Nilu Yuleena Thapa and I’m a blogger at . I started BHLM to document my personal style daily but lately, I got so interested in blogging that I now combine my passion for sharing my style, with my interest in makeup and skincare and a bit of travel. I also share my work on my Facebook Page: Bighairloudmouth and Instagram: @bighairloudmouth

Tell us about your ‘influencer story’. (How did it start and what has been your experience)

It started in 2012 when I just wanted to document my daily style but later I saw some traffic coming to my site and also an increase in avid readership which led me to take blogging more seriously and convert this passion as a full-time job. However, I still see it as a passion and I’ve never once considered as a work that I need to do. My experience has been amazing so far. Blogging has opened so many doors of opportunities for me and made me visit places and meet people that I never imagined.

What brands have you collaborated with? Any particular campaigns that you’ve most enjoyed.

I’ve collaborated with a lot of National and International Brands. My recent collaborations that we just shot for and is not yet live on the blog is Jimmy Choo, Armani and Furla which I had a lot of fun creating editorial content for. I enjoy all campaigns I work in to be honest. Each campaign is different and it is a challenge to create content that is not repetitive.

What are your favourite brands on social media?

There’s too many to name for a blogger is always subjected to multiple brands and numbering favourites is not really easy.

Which social media platform do you think will be the biggest marketing tool in 2017 and why do you think so?

I think Instagram and Facebook will reign supreme this year as well. I see how people are so engaged on these platforms and seeing the trend from the last couple of years I think these platforms are here to stay and own the top places as the biggest marketing tool.

What’s your opinion on paid influencer campaigns vs gratification based campaigns? (Branded experiences, Freebies, Advocacy Rewards Program etc.)

When I started blogging, the Indian market had not yet opened to the concept of blogging as a form of marketing. However times have changed since then and while I started with free collaborations just to have a mention on the brand’s page, I no longer work on barter basis as this is a full-time job for me and Rewards program, Freebies for promotion doesn’t really help me personally.

What’s your viewpoint on brands collaborating with influencers to improve their reputation and advocacy with consumers?

I think influencers are called so for a reason. Because we are able to influence people who are like minded and are helped by the products we feature. I don’t work on campaigns where a brand reviews and wants to make changes to my review prior to it going live as that would make my platform an advertorial site rather than a platform with a voice. Brands and influencers need to respect one another for us to express our loyalty to a brand.

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