I’m Nilu Yuleena Thapa and I’m a blogger at www.bighairloudmouth.com . I started BHLM to document my personal style daily but lately, I got so interested in blogging that I now combine my passion for sharing my style, with my interest in makeup and skincare and a bit of travel. I also share my work on my Facebook Page: Bighairloudmouth and Instagram: @bighairloudmouth
It started in 2012 when I just wanted to document my daily style but later I saw some traffic coming to my site and also an increase in avid readership which led me to take blogging more seriously and convert this passion as a full-time job. However, I still see it as a passion and I’ve never once considered as a work that I need to do. My experience has been amazing so far. Blogging has opened so many doors of opportunities for me and made me visit places and meet people that I never imagined.
I’ve collaborated with a lot of National and International Brands. My recent collaborations that we just shot for and is not yet live on the blog is Jimmy Choo, Armani and Furla which I had a lot of fun creating editorial content for. I enjoy all campaigns I work in to be honest. Each campaign is different and it is a challenge to create content that is not repetitive.
There’s too many to name for a blogger is always subjected to multiple brands and numbering favourites is not really easy.
I think Instagram and Facebook will reign supreme this year as well. I see how people are so engaged on these platforms and seeing the trend from the last couple of years I think these platforms are here to stay and own the top places as the biggest marketing tool.
When I started blogging, the Indian market had not yet opened to the concept of blogging as a form of marketing. However times have changed since then and while I started with free collaborations just to have a mention on the brand’s page, I no longer work on barter basis as this is a full-time job for me and Rewards program, Freebies for promotion doesn’t really help me personally.
I think influencers are called so for a reason. Because we are able to influence people who are like minded and are helped by the products we feature. I don’t work on campaigns where a brand reviews and wants to make changes to my review prior to it going live as that would make my platform an advertorial site rather than a platform with a voice. Brands and influencers need to respect one another for us to express our loyalty to a brand.
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