Influencer Spotlight | Garima & Shivi – Fashion & Style Bloggers

  • By Vidhi Bansal

Briefly, tell us about yourself. (Credentials, profession, social media channels)

Cosmochics is a fun project that was started few years back and it turned out as a life changing step for us. Managed by two friends Garima (Mumbai) & Shivi (Bangalore). Here we talk about wearable fashion and makeup and help an average woman to understand the intricate details of both fashion and lifestyle to the comfort of their computer screen!

Tell us about your ‘influencer story’. (How did it start and what has been your experience)

It started with just a talk on what’s app about starting a website where we can jot down our ideas about Fashion, beauty and lifestyle. We finally put down our roots here 4 years back. Brands seeing our work started contacting us for brand collaborations which included reviewing their products/services, experiential, outfit posts, new launches etc. Now sky is the limit! Brands are open for new ideas and they don’t step back from taking our advice into consideration.

What brands have you collaborated with? Any particular campaigns that you’ve most enjoyed.

We have collaborated with Max, Nautica, Reliance Trends, L’Oréal , Maybelline, Colorbar, Sony, Oppo, Vivo, Mirenesse Australia, Organic Harvest, food/beverage & spa giants, Online shopping websites and many more! Honestly it was new for us each time so we liked every campaign. We were welcomed to an industry where bloggers and influencers are treated no less than celebrities as we help them create genuine trust.

What are your favourite brands on social media?

Gosh there are so many! We like brands that are blogger/influencer friendly, brands that create opportunities for us as well through brand association. Brands those are quick in responding to buyers and are actively engaged in building scalable programs. Today many brands are active across all social media channels and they are the ones who will stay and create an impact.

Which social media platform do you think will be the biggest marketing tool in 2017 and why do you think so?

Its a tricky question as different platforms works differently for influencers. YouTube has already marked its presence. But for us it is Facebook and Instagram that are our power tools! From Instagram’s live feature to stories and saving an idea in your gallery there is so much to explore! Facebook’s reach is also more than what it was before and together, both Facebook and Instagram are easy to handle.

What’s your opinion on paid influencer campaigns vs gratification based campaigns? (Branded experiences, Freebies, Advocacy Rewards Program etc.)

Please know that every blogger and influencer works hard to create something new and original. This requires us to invest as well many times, and therefore paid influencer programs help us to present a campaign in an impressive way. If brands are looking for “Larger than life” promotion, paid campaigns become easier. However we have done so many experiential and enjoyed that as well.

What’s your viewpoint on brands collaborating with influencers to improve their reputation and advocacy with consumers?

It’s amazing to see how brands are collaborating with influencers. It’s a win-win situation for both of us. While we get a platform they get a voice! They get engagement through personalization and engaging content! It’s more like relationship marketing! A term we learnt some time back!

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