How to Create a High Engagement Content Marketing Plan to Engage Customers (in 7 Steps)

  • By Varun Tyagi

Content is king! Ninety percent persons already know about this common adage. Nowadays, this saying has been changed to—”The Content is the Kingdom”. Most of you must be wondering that why it is so? Why content has so much of importance?

The content is of much importance because you get desired information anytime. Google IT! That’s the response you get when looking for some information. The importance of content can be seen from here in this age of information.

It all depends on the quality of the content you write. If your content is persuasive enough for the audience, then you have hit the jackpot.

Important aspects to produce a convincing content marketing strategy:

Define Your Objectives

Planning a proper strategy before starting off is a sign of intelligence. You can go with the SMART approach and define how to handle remaining phases in this plan.






….don’t forget the budget as it is also a significant part of the content marketing plan.

Identify, Understand, Target, Address

You should find correct personalities according to your business. You will have to keep these questions in mind:

  1. What’s their area of their interest?
  2. What’s their liking?
  3. How can you help them solve their problems?
  4. What are the best ways to reach them?

Understand the Type of Content Most Suitable to Your Business

After you have decided the kind of audience you want, it is the time to create the layout of your content. Examine the market thoroughly and while keeping it in your mind, start the process of creating content’s blueprint. Do make sure to include keywords in your text to generate maximum traffic. Always write in a clear language to engage customers for long.

Good Start is Half the Battle Won

It’s the time to begin with content. Keep in mind following steps when you write content:

  1. Write a clickable headline
  2. Include the main part in the content
  3. Videos are the best substitute chunk

Maintain An Editorial Calendar

It is the focal point of the content marketing strategy. It is simply a type of guide that controls the content that your business is going to publish in that exact session. Such as:

  1. Industry events
  2. Organization’s marketing themes
  3. Control the power of content curation
  4. Choose on key content offerings
  5. Inspire co-creation

Amplify Your Content’s Reach

Creating content is not sufficient. In some cases you will have to disseminate the content. You need to simply advertise your content. At the time of marketing social media is vital. Besides social network, advertising channels can be proved profitable for promotion.

Measure, Adapt, Rinse and Repeat

Traversing through the complete process after the completion is required to whole process. Employ the analytics tool so that you can keep the track of your brand’s efforts and see what works best for you and your needs. For example, Are the case studies generating more engagement on Twitter rather than LinkedIn?

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