How Can Bloggers Connect with Brands in 2017?

  • By Varun Tyagi
If you are a blogger then you must be wondering, what is it like to work with brands? (By the way, it is a great way to earn money, build good relationships with your followers & share products). But how can bloggers connect with brands in 2017? I come across this question regularly but there is not adequate information available on internet. This article will help every blogger in connecting with more brands, making more money & even in becoming a professional. Are you ready? Let’s begin. Curate Your Blog & Maintain an Active Audience Before you even begin to work with brands, you will have to focus on growing the base of your followers. Having a good amount of followers will work for you in many ways.  It is great to have a large audience but don’t be under the assumption that brands will come knocking on your door once you have it. Brands also look for engagements. So, if you have a few hundred followers & all of these followers are engaged, then brands will prefer you, but the ones who have large followers with low engagement will not make it to the list of bloggers the brands want to work with. Now, what is engagement? Followers leaving comments on your Instagram or on your blog will be considered as an engagement from their side. It goes the other way around when you are engaged, for example, if a brand goes to your twitter profile & sees 2000+ tweets, they will reach the conclusion that you are not engaged with your followers. You will require a minimum of 5,000-10,000 page views/month (if your page views are less than this, then you will have to grow your audience). Generate a Media Kit A media kit works as a resume (for your website) & is a document that will share details which marketers should know about you.  A media kit will contain all the items such as statistics, collaboration options, topic & more. It is a must for making a decent impression & getting more collaboration. Don’t have a media kit? You can claim your media kit for free from here. Make Sure the Brands Your Work With Reflect the Theme of Your Blog When you will work with brands you have to make sure that it fits well with your blog. You don’t want sponsored content to look like an advertisement.  There are certain things which you can keep in mind while creating a list: think out of the box, you may want to connect to large brands but there are also smaller brands which would like to have organic traffic which a blog has to offer. Don’t forget about digital companies as they also require exposure. Actively Reach Out to Brands (find their contact info) Once you are done with the list of the brands the next thing is to contact them, but how to stand out in your email as they get hundreds of emails every day?  The best way to do this is with the help of twitter. Send them a tweet, let them know that you want to connect with them. Ask them for a contact name or email. You won’t get a name but most of these brands would respond you back with an email. If all this doesn’t work, you can reach them through the contact form which is present on their website. Write that Perfect Pitch Mail The first impression is the last impression. It works in this case also. You don’t want to create a bad impression on a brand. My advice is that you keep your email to the point, short & descriptive. Don’t write long paragraphs (if they have to download it as a word document, then you are doing it wrong). Give an introduction, why you love their brand, why do you want to collaborate with them and share your media kit with them (each should end in 1 sentence). Conclusion Don’t get disheartened when brands don’t respond. All brands have different targets, opinions, etc. it is just a matter of time when you will get a reply, keep sending several emails to increase your chances. The beginning is the hardest. For more tips, don’t forget to subscribe the blog.

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