Who hasn’t heard of an Influencer marketing campaign? It has created a buzz all across the globe and is quickly gaining the attention of various brands that are planning to optimize social space.
But, it is essential to understand what to do and what not to do while planning to collaborate with an influencer who would speak on your brand’s behalf. There is no denying the fact that influencer marketing can be one of the ultimate ways to create brand awareness and brings about two times more sales than paid advertising.
Having a very high ROI, there is no wonder why many marketers are giving it a try. However, it is not that simple as it seems. Most marketers commit various mistakes that can kill the entire motive of their campaign. Are you also trying to avoid some of the most common influencer marketing pitfalls? Then go ahead and read the blog!
Not defining goals is one of the major mistakes that most brands make while planning an influencer campaign. Take time to analyze why this campaign is important for your brand and what outcome you expect from it. Be determined, set up realistic goals and note down all the essential points to cover. Having an in-depth plan will make sure that both you and the influencer work towards achieving the goal rather than posting aimlessly.
Though many of you may think that influencer marketing is as simple as sending off an email to an influencer who catches your attention, this is for sure not the case. Not every influencer who grabs your attention is fit for your brand. It’s important to collaborate with such influencers who you think can make a difference in your niche and have several things in common with your brand like audiences, interests, expertise and more.
If your shortlisted influencer doesn’t go along with your brand’s personality, having them promote your product/service will never give you the kind of response you are looking for. It’s essential to engage with the influencer before you connect with them. This will assist you to foresee how you can work along with them to attain your business objectives.
It’s imperative to state your expectations clearly to the influencers right from the beginning. Ensure to tell them the ins and outs of the campaign and what is your goal behind working with them. Let them know if you want to send across any particular message through their posts. They will never know your requirements till the time you tell them.
One of the best ways to do this is to send them the complete brief of the campaign in your outreach email. You can learn how to create a perfect outreach email in our article “How to Draft the Perfect Outreach Email to Influencers”.
It is a well-known fact that influencer marketing is much more efficient than traditional marketing campaigns. However, most marketers do not know how to calculate ROI and get the maximum benefit from collaborating with influencers.
If you wish your marketing campaign to be a huge success, you need to get your calculation right. It will give you an idea of how much money you should invest to get the expected output.
Though it’s important to give complete freedom or creativity to influencers, it is also essential to make sure whoever promotes your brand does it properly. Analyze influencer’s posts to get a clear understanding of their tone and the type of content they post. This way you can easily figure out whether your selected influencer aligns with your brand’s identity or not.
From raising brand awareness to driving sales, influencer marketing can be highly effective when done right. You now have a clear understanding of some of the common mistakes most brands make while planning an influencer marketing campaign and how you can avoid them to ensure success. What mistakes you have made with the influencer marketing campaign? Let us know by writing in the comment section below.
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