Instagram made headlines when it announced that full screen ads within stories for businesses are now offered. The brands have been able to run the ads with the help of normal feed for a while now. It is obvious that video content will rule in 2017. According to a study from Search Engine Journal, more than half of the marketers stated that they posted content with visuals over 90% of the time; it is a 130% increase from the year 2015. 62% of marketers stated that visual content is vital to 2017 marketing budgets. Instagram is a visually based platform and also has hashtags that made Twitter so popular.
If you are falling behind and have lost interest in Instagram, check out three reasons why should you need to master Instagram.
Source : Instagram|abof
You can not only seek out relevant customer quickly but they are also more likely to connect with you. Instagram is the king of engagement, with 4.21% engagement found in users which relate with brand’s post in comparison with 0.03% of Twitter and 0.07% of Facebook. It makes sense to go where all the customers hang out when they look for inspiration. That platform is Instagram. They will be eager to connect with your brand on Instagram than anywhere else.
Source : Instagram
Just take a look at this stat, over half of 18-29 year olds have an Instagram account and most of them spend approximately around 20 minutes daily interacting on Instagram. Almost a third of all global users are active on Instagram, so it is improbable that your audience will be totally absent.
If you want to target this group, keep in mind that Instagram not only provides Story Ads and Newsfeed but it also provides shoppable images—what it means? If you are having e-commerce store then you can sell directly through the app. It can serve the purpose for impulse purchase opening.
Source : Nike
Let us understand this from an example: if you are a wedding photographer, it would take a simple search of hashtags from your side to get a list of people who will be looking for your services. Just add location tag searching and you will have plenty of prospects. Where else can you do this?
It will take some time to get familiarize with the most used hashtags that yields more results, but once you get the hang of searching customers on Instagram, you will have an updating lead-generation solution.
Instagram is growing daily and because of this its daily active user (DUA) has been increasing even more than Snapchat. If your marketing team looks seriously at the visual content marketing, don’t make a mistake of ignoring the best visual social media platform out there. Instagram is a perfect addition to any brand’s marketing plan both as a selling tool and lead gen strategy.
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