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Fake Instagram followers – How to detect before influencer collaboration?

Influencer marketing has evolved into a critical component of digital marketing strategy, demanding the need of filtering out the influencer’s fake followers along the

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10 questions to ask while choosing an influencer marketing platform

Over the years, the usage of Social Media has become more and more prevalent, eventually becoming a predominant part of the customer’s lifestyle. As

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FMCG Brands turn to Digital Commerce – Go to Market Strategies

On the 26th of August 2021, the Senior Category Head at Parle Products Pvt Ltd, Krishnarao S Buddha, and the DGM Digital Marketing of

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5 Common Mistakes While Strategizing Your Influencer Marketing Campaign

Who hasn’t heard of an Influencer marketing campaign? It has created a buzz all across the globe and is quickly gaining the attention of

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How to Improve Your Social Media Monitoring Strategy

Facebook, Instagram or Twitter… What’s your pick? It’d be safe to assume you would be logging in multiple times to any of these or

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