1Media Influencers Will Outnumber Celebrities (more than you can imagine)
Source: MuseFindThe tactic of press releases is getting old. So drop this tactic from your marketing plan. You will have to adopt a strategy according to the trend if you want to make a lasting impact. There are platforms such as Instagram & YouTube, which are popular with the users. So, it is pretty obvious that more brands will turn up to these platforms to work with influencers. A recent study has proved that Millennials think YouTube stars are far more influential than celebrities. The consumers will demand a rise in quality, and then we will see influencers would raise the quality in 2017. Instagrammers & YouTubers will be in prime demand in years to come.
2Influencers Will Earn More Money Than Ever
Source: Our Social TimesWhen influencer marketing was new, the brands used to offer free products for exchange of a blog post or a share on social media. It was harmless for everyone to accept a product as their payment; it created a bartering culture. In 2017, you will see many brands opting out from the bartering mentality & will pay the influencers the value they provide to the brands. Most of the influencers will start quoting rates & it will be beneficial for both the brands & the influencers.
3Rules & Regulations Will Help Everyone
Source: cdn2.business2community.comAs the influencer marketing industry evolves, so does the need for regulation. Last year, there was hype around the introduction of FTC guidelines. The industry grows when rules & regulations emerge to protect the customer.
This prediction is based mainly around evolution of the influencer marketing in general. In 2015– 2016 we had some new influencer marketing platforms & each one of those marketing platforms saw this as an idea to make a site that will solve the problems of influencers (as they have designed their site keeping influencers as their focal point). The truth about most of these influencer marketing platforms is that they are only able to solve a portion of the problem marketers have (which is searching influencers is an easy task but finding a right one is pretty hard). The platforms which will survive are the ones that solve the exact problem faced by marketers. The right tools will allow you to know about your metrics such as the number of media mentions, whether you are looking to drive some earned media, increase sales & to boost your brand awareness.
4Influencer Marketing Platforms will Get Smarter with Data and AI
5Organic or Paid? Both Will Stay Relevant!
Source: BarnraiserInfluencer relations do focus more on organic involvement. Influencer marketing is becoming popular day by day & brands which explore influencer marketing might look to work with the paid influencers because organic involvement doesn’t work for every brand. Therefore, there will be a major difference between organic influencer relations & paid influencer marketing.