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How PR Firms are getting Influencer Marketing all wrong

Digital technology has disrupted the conventional media practices, particularly those related to brand awareness, public response and corporate communications. Despite these development, PR indsutry has been...

Instagram Pods Effect on Influencer Marketing

In 2016, Instagram stopped its chronological feed for an algorithm timeline. Naturally, after this change many users lamented because it would now be more...

Influencer Marketing is Increasing Faster Than Digital Ads

Influencer marketing is not a new trend just like digital ads weren’t a game changer (which overcome billboards, print ads and other forms of...

Brands and Instagram Influencers warned by the FTC

The Federal Trade Commission has begun cracking down on content from social media influencers whose posts aren’t clearly recognizable as advertising. On, Wednesday the...

How To Reach Out To Millennials via Influencer Marketing

Who are Millennials? Millennials are people who fall between the age of 18-34 years. These young, globally immersed, digital natives have a strong penchant to...

Amazon has launched its influencer marketing program and here’s what you...

Social media influencers such as YouTube stars or Instagram celebs have been promoting products and services through their social media profiles, and have either...

Qoruz ‘Influgraphics’: India’s Most Influential Politicians

At Qoruz, we are always excited about how the online world influences and reshapes our real world. That’s why, when we are not busy...

The Complete Guide: Influencer Marketing

The Complete Guide: Influencer Marketing Influencer marketing is nothing new but to get maximum advantage from influencer marketing, you have to know about it in-depth....

5 Tips on Executing Micro-Influencer Campaigns

Knowing the right direction can be tough while making decisions on how to get more users for your product. There are various types of...

8 Influencer Marketing Mistakes to Avoid

Influencer marketing is not a new strategy; it is an old practice to recruit celebrities which traces its origin back to the 1800s. It...