Business is considered as a game and as a marketer; your role is to stay ahead of your competition which you can do with the help of SEO.

SEO is considered as the lifeline of online business. And it might seem simple in theory but it is very tough to understand and you can only know with the help of algorithms and search patterns which will inform about your SEO efforts.

It means that it’s one of the most important ways to have a competitive edge within your industry is to watch the minor changes in SEO trends.

So, as you are gearing up for 2017, take a look what you can get from the world of search engine optimization.

SEO Trends to Prepare For in 2017 

Increase in quality content and in density

Have you ever seen in a day, you can go various websites and read the same content over and over again? Well, that is the same with Yahoo, Google, Bing and the rest of the world.  This problem came with the rise of long-form, detailed guides that covers topics in detail.

People are subjected to the remakes of the same old boring content that you have seen for many years or they forced to read content which are lengthy in content.

Solution: Density in content. It can be described as simply as content’s per word value. So, for example if you want to write about the growth of Snapchat, the actual value you deliver per value could be less. So, if you can explain the topic in 500 words then there is no need to write an article of 3,000 words.

Most of the major SEO authority agrees that 2017 will be the year where we will see the rise of content across the board. The world of content marketing is adjusting meaning you will spend less time in writing content and your audience will receive more time.

User experience will count to SEO

Over the past years, the expectations of the users have increased exponentially. People are not limited to good speeds and navigable sites. All they want now websites which can load faster than anything and which are easy to navigate.

And because of the rise in expectations of the users, the user experience has become identical with SEO. Google has started to favour sites with fast load times, indications that users are enjoying their experience, mobile optimization.  

If your aim is to maintain a high search engine ranking in 2017, then you have to invest into user experience. It may require only simple tweaks to improve your user experience.

Brands will leverage personal branding

Personal branding is one of the secret weapons in the world. You can take the example of people like Pewdiepie or Casey Neista is the perfect examples of power of branding. They don’t even sell products but they still make money and more than young business people. But it isn’t a tool only for YouTubers. It’s actually one of the most powerful ways to ensure the success of your SEO campaigns.

 The importance of SEO to the modern entrepreneur, it is also critical that you will have to pay attention to advancements and trends within the world of SEO. What are the SEO trends to prepare for in 2017 according to you, share in the comment section. 

2 COMMENTS

  1. Great year for SEO from my perspective, especially now Penguin is real-time which will (hopefully) eliminate some of the scrubs and their pesky link building tools. I beleive SEO is developing into a more technical role, as I work for a fairly large eCommerce company as an SEO Analyst, I don’t find myself doing the day-to-day tasks as I would have done agency-side, instead I’m starting to become involved in the more technical stuff, crawls, log file analysis, using XPath extractions with Screaming frog etc.

    The mobile-first transition is also going to be a very interesting one, I’m hoping some industry experts will talk about this next year at conferences

  2. That we are assisting to a Technical SEO Renaissance (as defined by Mike King) it totally true… and that trend will surely continue.

    I always believed that SEO fashions follows a pendulum movement:

    Before Panda in 2011, technical SEO was prevalent over its marketing nature;
    After Panda – and then Penguin – technical SEO had been almost forgotten in the name of Marketing and “Content is King”;
    Now, the pendulum is moving backward… hence the technical seo renaissance.
    Hopefully the pendulum will stop moving, and stop in the middle finding the right balance between Technical and Marketing knowledge.

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