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Briefly, tell us about yourself. (Credentials, profession, social media channels) Hey! My name is Apurva Saxena. I am from Delhi and I'm a Fashion & Lifestyle Blogger and an independent entrepreneur. Connect with Kalapalette on (Facebook, Instagram, Twitter). Tell us about your ‘influencer story’. (How did it start and what has been your experience) Mine has been a roller coaster ride. I...
We all love to travel, but there are some who are very passionate about it while making it a core part of their career and life. For all travel lovers out there, we have compiled a list of top 10 travel bloggers in India. Get the complete information from people who have first-hand experience of visiting the most sought-after...
Briefly, tell us about yourself. (Credentials, profession, social media channels) Hi, my name is Bharti Puri and I'm a full-time Indian beauty blogger and YouTuber. I'm 26yrs old and I'm based in Delhi NCR area. my blog is CrazyPopLock.com, I'm a self-taught makeup artist and I love to talk about beauty, fashion and whatever new I find, I love to...
Influencer marketing is not a new trend just like digital ads weren’t a game changer (which overcome billboards, print ads and other forms of offline banners much later on). Brands have been utilizing industry leaders and influencers in order to promote their services and products for quite some time- perhaps even longer than the time digital ads existed. You...
Briefly tell us about yourself. (Credentials, profession, social media channels) Lifestyle Photographer who Loves to document Love. Couple sessions, Weddings, Maternity, New-Born, Kids, Family & Portraits is what I enjoy working on the most. Also, in between all this, I blog about the books I read, the fabulous food and personal Travel experiences. Connect with Sunflare Arthouse on (Facebook, Twitter,...
Facebook has recently revealed its intentions on chatbots on Facebook messenger 2.0. They are taking on virtual reality social platform, competing with Snapchat that already uses AR filters, while also taking on hearing impairment via haptic feedback and facing Slack with Facebook Workplaces. The big revelation: Facebook wants to read your mind! One can see that Facebook has dived all...
The Federal Trade Commission has begun cracking down on content from social media influencers whose posts aren’t clearly recognizable as advertising. On, Wednesday the FTC revealed that it had sent 90 letters to influencers and their brand partners which clarified the guidelines for sponsored posts. Previously, the FTC had stated that anyone having a “material connection” to an advertiser...
Who are Millennials? Millennials are people who fall between the age of 18-34 years. These young, globally immersed, digital natives have a strong penchant to express opinions on social media, and have relatively higher consumer purchasing power than the generations preceding them. They are early adopters when it comes to gadgets, technologies, trends, and are willing to experiment with those. ...
Briefly, tell us about yourself. (Credentials, profession, social media channels) I am the Creative Head for Non -Fiction Content Production at Rajshri Entertainment. RajshriFood, GetCurried, Swaad Anusaar, MindBodySoul, RuchkarMejwani. Connect with Rajshri Foods on (Facebook, Twitter, Instagram) Tell us about your ‘influencer story’. (How did it start and what has been your experience) It started in 2012. Rajshri was one of the...
Social media influencers such as YouTube stars or Instagram celebs have been promoting products and services through their social media profiles, and have either monetized this ‘service’ via affiliate sales or doing it as a part of their brand associations and affiliations. The boom in influencer marketing has prompted many traditional, digital, as well as specialized agencies to venture...