1Briefly tell us about yourself. (Credentials, profession, social media channels)

I am Srish from Style Fashion Etc, an almost 7 year old blog. We have worked with a vast number of brands in the past few years building a strong professional relationship. We are present and active on Instagram, Facebook, Twitter, Snapchat, Youtube and Pinterest (All with the handle @StyleFashionEtc)

2Tell us about your ‘influencer story’. (How did it start and what has been your experience)

We started purely out of hobby during my graduation years and since then it has grown leaps and bounds. It has been amazing experience to have seen the growth of something I created so closely. I have made Style Fashion Etc into a brand that now is a respected and most one of the most influential blogs in the country.

3What brands have you collaborated with? Any particular campaigns that you’ve most enjoyed.

I have enjoyed working with all the brands, the only problem arises when the payment gets extremely delayed which has happened only a couple of times. We have worked with Reebok, Adidas, H&M, Kazo, Tommy Hilfiger, Calvin Klein, Biba, Marks & Spencer, Aeropostale, Avon Naturals, FDCI, Pearl Academy, DLF, Wella, Himalaya, Koovs, Call it spring, Haptik, Asian Paints, Amante, Enamor, Arrow, Colgate, Ritu Kumar, Anupama Dayal, Fossil, Tanishq, Oppo, Audi, Samsung, Vivo, LeEco, etc to name a few!

4What are your favourite brands on social media?

Nykaa, MAC Cosmetics, Zara, H&M, Victoria Secrets.

5Which social media platform do you think will be the biggest marketing tool in 2017 and why do you think so?

Instagram as it is easy to browse through and has most pictorial content.

6What’s your opinion on paid influencer campaigns vs gratification based campaigns? (Branded experiences, Freebies, Advocacy Rewards Program etc.)

I have always preferred paid campaigns as I am a full-time professional blogger. Creating content from scratch takes a lot of effort and planning and it may look easy but a lot goes behind the curtains and being a blogger, I have to generate the idea, source outfits, plan on locations, book photographers, style the look, direct the shoot, do post- productions work (I edit my photos myself), write the content & plan the timeline of posting each content to create a seamless flow on social media.

7What’s your viewpoint on brands collaborating with influencers to improve their reputation and advocacy with consumers?

I think it's a great way of connecting with the masses on a more personal and reliable note. The readers trust the bloggers they follow as they are a person among them and if they are talking and vouching for a brand, it becomes more desirable creating potential customers out of the thousands of readers.

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