Influencer Spotlight: Rajshri Foods

Briefly, tell us about yourself. (Credentials, profession, social media channels)

I am the Creative Head for Non -Fiction Content Production at Rajshri Entertainment. RajshriFood, GetCurried, Swaad Anusaar, MindBodySoul, RuchkarMejwani. Connect with Rajshri Foods on (Facebook, Twitter, Instagram)

Tell us about your ‘influencer story’. (How did it start and what has been your experience)

It started in 2012. Rajshri was one of the early movers into original content production for web. Rajshri Food was started in late 2012, showcasing simple recipes with Chef Ruchi Bharani. In January 2014 I was given the responsibility of expanding Rajshri's content production and since then we have added 4 more channels (producing original content for web). Now we work with close to 10 to 12 food & health experts. Quality & consistency over quantity has been my motto.

What brands have you collaborated with? Any particular campaigns that you’ve most enjoyed.

Bajaj Electricals, Tata Sampann & Bosch Appliances. Each of these campaigns have been creatively satisfying and has taught us a lot.

What are your favourite brands on social media?

Apart from our own brands, I am a big fan of TVF. Buzzfeedvideo is also doing an amazing job.

Which social media platform do you think will be the biggest marketing tool in 2017 and why do you think so?

Both Facebook & Twitter will continue to dominate as the go to platforms for marketing.

What’s your opinion on paid influencer campaigns vs gratification based campaigns? (Branded experiences, Freebies, Advocacy Rewards Program etc.)

Viewers have become very smart. They can easily spot when an influencer is a sell out, so any brand advocating campaign must strive to be transparent & credible.

What’s your viewpoint on brands collaborating with influencers to improve their reputation and advocacy with consumers?

It is great to create initial awareness. But this will have long term significance for the brand, the influencer and the consumer only if the product in question truly works or achieves its objectives.