1Briefly, tell us about yourself. (Credentials, profession, social media channels)

I am from an army background and have lived in various parts of the country. I have an MBA in marketing and have a full time day job where I work as a data analyst. I am also a fashion, beauty and lifestyle blogger and have been blogging for a decade now! My blog has a large number of readers from all around the world and I have been featured in various international and domestic magazines and newspapers. 

2Tell us about your ‘influencer story’. (How did it start and what has been your experience)

Since I have always been very passionate about fashion and writing, I started a blog back in 2007. Blogging has been a wonderful experience and journey for me. I have been featured in many publications, made many blogger friends around the world and worked with various famous brands. I also won a blogging contest which got me an all expenses paid trip to Dubai!

3What brands have you collaborated with? Any particular campaigns that you’ve most enjoyed.

I've worked with a wide range of brands like L'Oreal, Schwarzkopf, Kiehl's, French Connection, Calvin Klein Jeans, Hard Rock Cafe, Double Tree by Hilton, Flipkart, Myntra, Moroccanoil, Chili's, Neutrogena and many more.

4What are your favourite brands on social media?

Free People, Nasty Gal, For Love and Lemons, Revolve.

5Which social media platform do you think will be the biggest marketing tool in 2017 and why do you think so?

I think Instagram is going to continue as a space for advertising through influencers though I personally feel that Facebook and blogs have a higher impact on readers.

6What’s your opinion on paid influencer campaigns vs gratification based campaigns? (Branded experiences, Freebies, Advocacy Rewards Program etc.)

I think both are equally great. Sometimes an experience is absolutely necessary when it comes to a product review or a restaurant review so gratification based campaigns are the ones where you truly express what you feel. In case of paid campaigns, it's kind of a known fact that you will always end up writing highly positively about the brand but it works as it's a win-win situation for both parties.

7What’s your viewpoint on brands collaborating with influencers to improve their reputation and advocacy with consumers?

I think it's a great thing that brands collaborate with influencers. Its very easy to advertise on TV, web, print or radio but when you collaborate through an influencer there is a much bigger impact on audiences and it has a personal touch too.

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