I am from an army background and have lived in various parts of the country. I have an MBA in marketing and have a full time day job where I work as a data analyst. I am also a fashion, beauty and lifestyle blogger and have been blogging for a decade now! My blog has a large number of readers from all around the world and I have been featured in various international and domestic magazines and newspapers.
Since I have always been very passionate about fashion and writing, I started a blog back in 2007. Blogging has been a wonderful experience and journey for me. I have been featured in many publications, made many blogger friends around the world and worked with various famous brands. I also won a blogging contest which got me an all expenses paid trip to Dubai!
I've worked with a wide range of brands like L'Oreal, Schwarzkopf, Kiehl's, French Connection, Calvin Klein Jeans, Hard Rock Cafe, Double Tree by Hilton, Flipkart, Myntra, Moroccanoil, Chili's, Neutrogena and many more.
Free People, Nasty Gal, For Love and Lemons, Revolve.
I think Instagram is going to continue as a space for advertising through influencers though I personally feel that Facebook and blogs have a higher impact on readers.
I think both are equally great. Sometimes an experience is absolutely necessary when it comes to a product review or a restaurant review so gratification based campaigns are the ones where you truly express what you feel. In case of paid campaigns, it's kind of a known fact that you will always end up writing highly positively about the brand but it works as it's a win-win situation for both parties.
I think it's a great thing that brands collaborate with influencers. Its very easy to advertise on TV, web, print or radio but when you collaborate through an influencer there is a much bigger impact on audiences and it has a personal touch too.
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