1Briefly, tell us about yourself. (Credentials, profession, social media channels)
Hi, my name is Bharti Puri and I'm a full-time Indian beauty blogger and YouTuber. I'm 26yrs old and I'm based in Delhi NCR area. my blog is CrazyPopLock.com, I'm a self-taught makeup artist and I love to talk about beauty, fashion and whatever new I find, I love to share it with my readers. Connect with CrazyPopLock on (Facebook, Instagram, Twitter).
2Tell us about your ‘influencer story’. (How did it start and what has been your experience)
I was always into beauty/makeup and back in 2010, I discovered that people actually blog about makeup and I really loved that. That inspired me to start my own blog in late 2010 and slowly I ended up building up my readership. Just recently I started blogging full time and I love what I do. I'm always trying to improve and I believe in delivering quality in a presentation for my readers who enjoy makeup and beauty as much as I do.
3What brands have you collaborated with? Any particular campaigns that you’ve most enjoyed.
In the past, I have collaborated with brands like Dabur, Loreal, shopbop.com, Himalaya Herbals, MAC, The Body Shop, Innisfree. I've really enjoyed working with brands like Himalaya Herbals and The Body Shop.
4What are your favourite brands on social media?
My favourite brands on social media would have to be beauty brands like the @paccosmetics, @thebodyshopindia, @hudabeauty because they deliver good quality content for their followers on Instagram. In the end I believe image really matters and posting good quality content really attracts the right kind of people who are into that as well.
5Which social media platform do you think will be the biggest marketing tool in 2017 and why do you think so?
In India I feel Instagram is still is a very big thing and I feel for the future Instagram will still play a big roll for marketing because Instagram is a very user-friendly social media app, its not complicated.
6What’s your opinion on paid influencer campaigns vs gratification based campaigns? (Branded experiences, Freebies, Advocacy Rewards Program etc.)
Most of the time freebies doesn't work in the long run. If the brand is really serious about working with influencers I would suggest to come up with a good campaign and budget. In the end its a job from both the sides. Personally, I'm not a fan of freebies/barter deals because its useless for me and if I get offered that, I would simply reject the freebie offer.
7What’s your viewpoint on brands collaborating with influencers to improve their reputation and advocacy with consumers?
Communication really helps, if the brand wants to know anything regarding how to collaborate, the terms and conditions and to learn more, one can always ask. Educating oneself regarding the importance of hiring an influencer, working with one by just searching on the internet would really help as well. In the end, influencers are like just any group of the community which is connected to each other and they help in spreading the word depending on there and the brand's vision.