1Briefly, tell us about yourself. (Credentials, profession, social media channels)
2Tell us about your ‘influencer story’. (How did it start and what has been your experience)
Mine has been a roller coaster ride. I started off as a 3D animator, switched to Graphic Designing and over boredom started surfing through various international blogs. 7 years back, blogging was purely about sharing personal experiences via blogs, hence, use to read a lot of blog 'articles' and soak in the inspiration. One day, being very bored, I thought of logging-in Blogspot and start my blog. Psst.. The first name of my blog was ' Cheese and Berries' but I changed it to Kalapalette.
3What brands have you collaborated with? Any particular campaigns that you’ve most enjoyed.
United Colours of Benetton, FCUK, Tissot, French Connection, Accor Hotels, PUMA, H&M, etc. Most memorable one has to be working for & with Allen Solly as a part of their seasonal lookbook model. #Bliss
4What are your favourite brands on social media?
Luxury - Chanel, Ferragamo, Miu Miu, Nyx, Mac & Victoria Beckham. Indian - Vajor, Tjori, H&M, Zara, etc.
5Which social media platform do you think will be the biggest marketing tool in 2017 and why do you think so?
Instagram has become a rage. It's a conflicting platform where the debate is between selling fake audience with limited ROI VS Genuine content which hyperlinks to an old-style blog post with more definition and details.
6What’s your opinion on paid influencer campaigns vs gratification based campaigns? (Branded experiences, Freebies, Advocacy Rewards Program etc.)
Paid influencer campaign is a great way of making bloggers blog and promote the brand in the best possible manner, without having to worry about their bread & butter. As long as the inputs by the influencer are genuine and non-spammy, it's a win-win situation. Gratification can be considered as an add-on for the influencer to get a first-hand experience of the product/service in question.
7What’s your viewpoint on brands collaborating with influencers to improve their reputation and advocacy with consumers?
It's a great way of reaching out the wider audience now that even print media is investing more on digital space.