Are you having trouble to find new readers for your blog? Do you write plenty of content but are still not getting traffic or do you feel undone by the pressure of the competition in blogging? Getting all these problems is common in blogging even I was also facing this problem. So, I know how it feels.
It is obvious that no one wants their website to lose traffic but similarly your blog also maintain the quality to get followers. There is an old saying that “Content is king”. If you keep in mind Google’s algorithms, then only quality content is what matters. Sometimes creating engaging content is confused with create lots of content which is the first mistake many bloggers make.
This article will provide you with five ways on how to write a great blog content and will keep your readers engaged.
Most of the readers will judge your content by the cover only (cover here means the title of your post or it could be the image you attach to your post). You can see the example of the Familyshare, here they could have used something which might have sounded boring like “3 Signs you’re in a bad relationship” but they knew that they wouldn’t get much traffic with this in comparison to “3 ways relationship could be killing you”.
There are many benefits of a good headline like:
Your headlines will do wonder for you but you will have to work hard on the headlines first. You can see this statistic: Nearly 80% of people will read the headline and the rest 20% of people will read the rest of the content.
You can look at the given example to understand the use of a proper headline. The headline of this article tells the reader that it is for beginners. Readers can place their trust that even if they are new to photography they will understand the content.
You don’t have to write your blog content like William Shakespeare, as being to wordy does not help it all. Basically lose the words. Don’t write lengthy sentences, you will lose traffic. It doesn’t mean your writing shouldn’t have flow or purpose. It simply means that write shorter that doesn’t drag on unnecessary. The sentences should be easy to understand. People get lost in the long sentences. Don’t agree with it? See the example for yourself.
Did you understand what my point is?
Shorter sentences help readers to take lot of breaths and keep them interested.
Storytelling approach is must
A great professor once said that people don’t remember facts, they remember stories.
As you are a content writer, it can be a little bit difficult for you to set your writing apart. The way in which you will make your blog more memorable is to use a storytelling approach. Use facts, statistics to stories which are related and the user will remember.
Telling stories will also allow the user to view you as a person and not as a company. It’s a fact that people would love to work with a company in which they think they know the owners. Create a personality for your blog because that will help you a lot in connecting with a personal term with your reader.
Take a look this recent trending Bloomberg article, for example
It begins with a story about a normal guy who’s spending his cash in a progressive way, then flows into how millennials are influencing stock market. The story creates a human connection before divulging into any other topic.
Stories will help the audience relate to you. So, telling great stories is the best way to carry the value of your offering plus of your company.
Use images and help a reader out
Plenty of text means lots of friction. Use visual elements to break your content and make your points. It doesn’t matter which is your topic if you will use images then it would be easy for the reader to understand with charts, videos, images and diagrams.
A post which uses an image after every 75-100 words gets the maximum shares. Be thoughtful of the visual elements you use and make sure that the things surely add value to your content. This Kissmetrics post mentions that you should steer away from stock photography for some reason.
A good visual explains the content
Visual elements will make a difficult concept clear in the reader’s mind. Take a look this article about wireless charging furniture wouldn’t have made sense if it didn’t have images to backup its facts. According to Moz, this article reached a score of 100- which is the maximum score for social sharing and link activity.
Most content which is published (approx. 85% to Buzzsumo’s report) is less than 1,000 words but the content which is over 1,000 words get more number of shares. There are plenty of reasons why this is.
You can take a look at the most popular blogs and websites today. You will find that the content is over 1,000 words.
Most of the businesses create the content sticking to a common methodology “quantity over quality” which means that more quantity will generate more leads. So, if you want to engage readers as you want to build your email list or want to drive traffic to your website- longer content is your best bet.
A Quick look at the checklist for engaging content
Hope you’d like this article, if you are any different ways on how to write engaging blog content, feel free to mention in the comment section.
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