“Mother knows best” is a popular saying around the globe. Being a mom is considered a blessing and one of the hardest jobs in the world. Which is why anything a mom says is considered for your good. It was only a matter of time before their sphere of influence expanded into the world of social media.
Today, many moms are highly active on social media and are often seen sharing lovable pictures of their children on social accounts. Apart from which these mom influencers have strong opinions about products and brands that affect their near and dear. Combine that with social media and we have a powerful set of influencers that brands need to take note of.
With the aim to empower marketers with useful insights for collaborating with mom influencers, Momspresso.com partnered up with Qoruz to come up with a one-of-a-kind report titled ‘Top 100 Mom Social Media Influencers of India’.
As per the report, the top 3 mom influencers in India are Madhuri Dixit, Kajol Devgan and Shilpa Shetty Kundra, in that order. The report also revealed the top mom influencers from North, South, West, and East zones of India to be Ritu Rathee Taneja, Radhika Pandit, Madhuri Dixit and Sakshi Singh Dhoni respectively.
Influencer marketing is fast becoming an important branding and promotion channel for marketers. So it becomes paramount for marketers to have a reliable, unbiased system for selecting and vetting influencers. With the presence of thousands of influencers in the market, an automated, data-driven approach becomes essential for efficient evaluation.
With the Qoruz Score, a percentile-based influencer scoring system, and Momspresso’s detailed insights on Indian moms, we have been able to compile and collate a list of mom influencers for this report.
The Qoruz score takes into consideration various engagement metrics, such as average comments, follower growth, etc. to calculate and generate a score indicative of an influencer’s effectiveness on a platform. Since an influencer’s performance may vary across platforms, a platform-specific score is much more accurate and completely unbiased.
The top 100 mom social media influencers report is a result of careful evaluation to provide brands and marketers an insightful view into a relatively untapped segment of influencers who not only inspire large audiences but also represent a member of family and society whose opinion everyone values greatly. After all, mother knows best.
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