The Complete Guide: Influencer Marketing
Influencer marketing is nothing new but to get maximum advantage from influencer marketing, you have to know about it in-depth. When nearly 50 fashion influencers on Instagram posted a picture of themselves in the “same” Lord & Taylor dress, it sent out a message that this dress was a must buy. And guess what ! The dress sold out in the following weekend. This is a perfect example of the power of influencer marketing.
We are more likely to buy a product if it is recommended by a friend than by an advert. Influencer marketing opens plenty of opportunities for brands to increase the reach of their content and build relationships with consumers directly.
In this post, you will learn how to get started with influencer marketing and how to build relationships with influencers.
Who is an Influencer?
WOM (word of mouth) spreads faster in social media than a fire in a dry field. Influencers are people who are active on social media; they are whom people trust. Mainly, influencers act as a mutual connection which connects your brand to the targeted users. So, an endorsement from an influencer will boost your reach and will also drive traffic to your site. They are capable of exposing your brand to their followers,who number in thousands, and within a minute you might start getting impressions.
Why does your brand require Influencers?
Consumers trust recommendations from a third party source than the brand itself. You don’t trust a person in a party who talks about himself or convinces you to be his friend. However you will trust a guy if your friend vouches for him. So,basically an influencer is a mutual friend who connects your brand with targeted users.
When you connect with an influencer, not only does he bring his entire network of followers, but also sways the loyalty of their audience to a particular brand. An influencer can easily drive traffic to their site, increase your social media reach and sell your product directly through their recommendation.
As traditional outbound marketing gets out of fashion, influencer marketing is becoming an easy way to attract clients. Most of the modern day consumers are blind to billboards and deaf to commercials. They are independent and want to research a brand on their own while making their own decisions.
How do influencers do inbound marketing? Well, they generate content about your brand, they also recommend your brand to their followers, participating in conversations surrounding your brand. Thus, getting an influencer on your side before a competitor does is an important strategy for successful content marketing.
How to identify an influencer for your brand?
Context: An influencer differs for every brand because they need to be an appropriate fit. This is an important factor when you are looking for a right influencer. For example: Justin Bieber is known as one of the most influential social media users and has millions of followers but will his tweet about your software bring any conversion? Definitely, no because girls are not interested in software. Context is the key.
Reach: We want that influencers to have a reach so that they can share the content in a manner that it can be heard. If you are selling online clothes for “teens”, then a mention from Justin Bieber wouldn’t be bad after all.
Actionability: This is an influencer’s capability to cause action using their audience. This characteristic comes obviously when you target an audience which is in context with your brand.
Where to find your ideal influencer?
Social Media Monitoring
Social media monitoring allows the user to find influencers who talk about the niche you have outlined. For example, someone is posting about yoga aggressively but has not mentioned your website. So, it would be nice to engage with them and expose your brand.
Research Hashtags: Identify those hashtags which your influencers are using. Once you are able to find influencers which seem to be a good fit for your brand, you should organize them in Twitter list, so you can use them effectively.
Google Alerts: You can set alerts for keywords to know people who are writing about the topics in your niche.
Social mention: Social mention allows you to advertise your company’s name and to find mentions on various outlets such as Twitter, Facebook, and YouTube to name a few.
The above mentioned ways are traditional methods. You can also easily find influencers with the help of Qoruz: an influencer marketing tool. In Qoruz you will get Advanced search functionality; use the search bar to find influencers which are related to your niche.
You can get to know about influencer's social reach. You will know more than their engagement and will have an access to deep insights. Check out more features.
How to build relationship with influencers?
The next step after identifying influencers is to start building relationship with them. Below are some ways through which you can build relationships with influencers.
- Thank Them
Send them a quick thank you via an email. Just make sure to communicate our gratitude in a simple manner.
- Think long term
Building a long term relationship means investing your time, interest and attention of the other person. Communication is key so don’t just contact to them when you need some work.
Use your networks and share their content when required and help them build audiences and trust with you.
Over to You
Thanks for reading; I would love to continue this conversation in the comment section. If you have any tips on building relationships with influencers? Having trouble in finding influencers, You can sign up with Qoruz and discover influencers.