Influencer Marketing

How PR Firms are getting Influencer Marketing all wrong

Digital technology has disrupted the conventional media practices, particularly those related to brand awareness, public response and corporate communications. Despite these development, PR indsutry has been

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5 Greatest Influencer Marketing Myths Still Alive

If you haven’t stepped into the pool of influencer marketing, now would be an ideal opportunity to get your feet wet. Influencer marketing is

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Peer to Peer Influencer Marketing – A boon for Hyper-local retail

A few days back, I decided to check out this newly-opened restaurant in Gurgaon that I’d been hearing about from friends. As I sat

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Instagram Pods Effect on Influencer Marketing

In 2016, Instagram stopped its chronological feed for an algorithm timeline. Naturally, after this change many users lamented because it would now be more

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Influencer Marketing is Increasing Faster Than Digital Ads

Influencer marketing is not a new trend just like digital ads weren’t a game changer (which overcome billboards, print ads and other forms of

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What Brands Can Grasp From Facebook’s Approach on VR, AI and mind-reading

Facebook has recently revealed its intentions on chatbots on Facebook messenger 2.0. They are taking on virtual reality social platform, competing with Snapchat that

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