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8 Influencer Marketing Mistakes to Avoid

Influencer marketing is not a new strategy; it is an old practice to recruit celebrities which traces its origin back to the 1800s. It...
influencer marketing

4 Ways to Spot the Right Influencers for Your Brand

According to a recent consumer study, 91% audience have more trust on influencers than brands. When audiences don’t have trust in your brand you...

Brands and Instagram Influencers warned by the FTC

The Federal Trade Commission has begun cracking down on content from social media influencers whose posts aren’t clearly recognizable as advertising. On, Wednesday the...

Amazon has launched its influencer marketing program and here’s what you need to know...

Social media influencers such as YouTube stars or Instagram celebs have been promoting products and services through their social media profiles, and have either...

Influencer Marketing is Increasing Faster Than Digital Ads

Influencer marketing is not a new trend just like digital ads weren’t a game changer (which overcome billboards, print ads and other forms of...

5 Easy Ways To Turn Reviewers into Top Brand Advocates

There’s an opportunity staring right at you, and you are not taking advantage of it (unless you’re Amazon, in which case - way to...

Instagram Opens Doors for Influencer Marketing with Branded Tag Option in India

It’s 2017, and the influencer marketing boom is here to stay. In India, the major social media platforms used for influencer marketing are Twitter,...

How To Reach Out To Millennials via Influencer Marketing

Who are Millennials? Millennials are people who fall between the age of 18-34 years. These young, globally immersed, digital natives have a strong penchant to...

6 Unique Ways to Reward Influencers during the Holidays

The holiday season brings about a great opportunity to launch new campaigns, release products and have themes promotions to help customers get into the...
influencer marketing

5 Tips on Executing Micro-Influencer Campaigns

Knowing the right direction can be tough while making decisions on how to get more users for your product. There are various types of...