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Influencer Marketing

Peer to Peer Influencer Marketing – A boon for Hyper-local retail

A few days back, I decided to check out this newly-opened restaurant in Gurgaon that I’d been hearing about from friends. As I sat...

Instagram Opens Doors for Influencer Marketing with Branded Tag Option in India

It’s 2017, and the influencer marketing boom is here to stay. In India, the major social media platforms used for influencer marketing are Twitter,...

Influencer Marketing is Increasing Faster Than Digital Ads

Influencer marketing is not a new trend just like digital ads weren’t a game changer (which overcome billboards, print ads and other forms of...

5 Easy Ways To Turn Reviewers into Top Brand Advocates

There’s an opportunity staring right at you, and you are not taking advantage of it (unless you’re Amazon, in which case - way to...
influencer marketing

5 Killer Influencer Marketing Predictions For 2017

Influencer marketing is one of the hottest trends in marketing. Every top brand uses influencers to drive their marketing strategies. In 2017, you can...
influencer marketing

5 Tips on Executing Micro-Influencer Campaigns

Knowing the right direction can be tough while making decisions on how to get more users for your product. There are various types of...

Amazon has launched its influencer marketing program and here’s what you need to know...

Social media influencers such as YouTube stars or Instagram celebs have been promoting products and services through their social media profiles, and have either...

Non-Paid Influencer Campaigns Actually Work: Here’s How Comic Con India Created Nation-Wide Buzz

Influencer marketing is on the rise, and as marketers turn to social influencers for content, one frequent question they ask is - "Is there...

What Brands Can Grasp From Facebook’s Approach on VR, AI and mind-reading

Facebook has recently revealed its intentions on chatbots on Facebook messenger 2.0. They are taking on virtual reality social platform, competing with Snapchat that...
influencer marketing

8 Influencer Marketing Mistakes to Avoid

Influencer marketing is not a new strategy; it is an old practice to recruit celebrities which traces its origin back to the 1800s. It...