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Influencer Marketing

Peer to Peer Influencer Marketing – A boon for Hyper-local retail

A few days back, I decided to check out this newly-opened restaurant in Gurgaon that I’d been hearing about from friends. As I sat...

Qoruz ‘Influgraphics’: India’s Most Influential Politicians

At Qoruz, we are always excited about how the online world influences and reshapes our real world. That’s why, when we are not busy...

The Complete Guide: Influencer Marketing

The Complete Guide: Influencer Marketing Influencer marketing is nothing new but to get maximum advantage from influencer marketing, you have to know about it in-depth....

How PR Firms are getting Influencer Marketing all wrong

Digital technology has disrupted the conventional media practices, particularly those related to brand awareness, public response and corporate communications. Despite these development, PR indsutry has been...

5 Greatest Influencer Marketing Myths Still Alive

If you haven’t stepped into the pool of influencer marketing, now would be an ideal opportunity to get your feet wet. Influencer marketing is...

How To Reach Out To Millennials via Influencer Marketing

Who are Millennials? Millennials are people who fall between the age of 18-34 years. These young, globally immersed, digital natives have a strong penchant to...

Instagram Pods Effect on Influencer Marketing

In 2016, Instagram stopped its chronological feed for an algorithm timeline. Naturally, after this change many users lamented because it would now be more...

Influencer Marketing is Increasing Faster Than Digital Ads

Influencer marketing is not a new trend just like digital ads weren’t a game changer (which overcome billboards, print ads and other forms of...
influencer marketing

4 Ways to Spot the Right Influencers for Your Brand

According to a recent consumer study, 91% audience have more trust on influencers than brands. When audiences don’t have trust in your brand you...
influencer marketing

5 Tips on Executing Micro-Influencer Campaigns

Knowing the right direction can be tough while making decisions on how to get more users for your product. There are various types of...