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Influencer Marketing

How PR Firms are getting Influencer Marketing all wrong

Digital technology has disrupted the conventional media practices, particularly those related to brand awareness, public response and corporate communications. Despite these development, PR indsutry has been...

Instagram Opens Doors for Influencer Marketing with Branded Tag Option in India

It’s 2017, and the influencer marketing boom is here to stay. In India, the major social media platforms used for influencer marketing are Twitter,...

Peer to Peer Influencer Marketing – A boon for Hyper-local retail

A few days back, I decided to check out this newly-opened restaurant in Gurgaon that I’d been hearing about from friends. As I sat...

5 Greatest Influencer Marketing Myths Still Alive

If you haven’t stepped into the pool of influencer marketing, now would be an ideal opportunity to get your feet wet. Influencer marketing is...

7 Innovative Ways to Incentivise Influencers

Content marketing has gotten more creative over the decades. The onset of influencer marketing proved to be a gamechanger for the way brands interacted with...

Qoruz ‘Influgraphics’: India’s Most Influential Politicians

At Qoruz, we are always excited about how the online world influences and reshapes our real world. That’s why, when we are not busy...

How To Reach Out To Millennials via Influencer Marketing

Who are Millennials? Millennials are people who fall between the age of 18-34 years. These young, globally immersed, digital natives have a strong penchant to...

6 Unique Ways to Reward Influencers during the Holidays

The holiday season brings about a great opportunity to launch new campaigns, release products and have themes promotions to help customers get into the...

The Complete Guide: Influencer Marketing

The Complete Guide: Influencer Marketing Influencer marketing is nothing new but to get maximum advantage from influencer marketing, you have to know about it in-depth....

Instagram Pods Effect on Influencer Marketing

In 2016, Instagram stopped its chronological feed for an algorithm timeline. Naturally, after this change many users lamented because it would now be more...