You own a website for your business, and your next goal is to optimize your pages for search engines, we call it Search Engine Optimization (SEO), so they show up on search results and your target audience visit your website. Targeted traffic is what you should be looking for at this point and how do you do it is what matters the most?
Ultimately, your pages should engage your visitors and convert them into leads. Creating awareness through your content is what sparks the initial interaction with your website. The visitor should not just bounce out of the page in just seconds after his visit, if this happens, it means you are not creating engaging content.
How Do You Go Ahead with This Seo Process?
Do you just follow a particular set of guidelines to optimize your pages or do a competitor analysis to see what competitors are doing and follow the same? OK, let me tell you one thing, if you are thinking of following any of the above, you are just like following the crowd, why? Because that’s what mass does and you are nowhere unique. If you want reliable results, you need to think different and rest of the crowd.
When you want your target audience to visit your website, organic traffic is the primary source through which you generate a lot of traffic and this to happen, your site should be search engine optimized. How does search engine optimization start?
It all starts with ‘Keyword Research.’ Your SEO starts with keywords that resonate with your target audience and get good CTR.
The Process of Search Engine Optimization
It all starts with finding the best keywords for your business, and this is what you call ‘keyword research.’ You start analyzing your best possible keywords from different sources and tools.
You need to have some prerequisites to get started with SEO.
- You must have the basic understanding of SEO, terminologies, know the goal of SEO
- Google analytics enabled on your website
- Search console enabled on your site and make sure you have connected both Google analytics and search console with each other
Let us consider that you have your website from last one year with the prerequisites mentioned above.
Note: You need to link both Google analytics and search console to see a detailed search queries to view and keywords analytics (Just stressing on this point more since it is important.
SEO Practical Case Study
Step 1: Observe the queries
Check out through which queries visitors are landing on your page already and make a list. This data you can see from your Google search console
Step 2: Focus on your profitable keywords
Now, you have keywords with high CTR. Next step is to focus on the first 5-6 profitable keywords that are in line with your business.
Take for example, for my website growthhacky.com; these are the top profitable keywords
- Growth hacking startups
- Social media growth hacks
- Guest posting growth hacks and tricks
- SEO growth hacks
- Youtube growth hacks
Step 3: Analyse the status of these profitable keywords on your website
Use this tool, ‘Keyword Density Checker’ to see if you are currently using these profitable keywords (keywords with high CTR) on your website prominently.
Now, you have an idea of your top keywords through this tool, these are the keywords you have mentioned/used a lot of times on your website, but you need to make sure these keywords match your high CTR keywords. Next step is to include your strong keywords (high CTR keywords) in the tag cloud and top keywords list.
Step 4: Create separate pages for your profitable keywords
Create a page for each profitable keyword you have chosen already:
You must make sure these pages follow on page SEO checklist,
- Title tag
- Meta keywords
- H1, H2 tags
- Anchor text
- Inbound and outbound links
- Page speed and responsiveness
On-Page SEO is crucial and makes sure you follow each element.
You can make sure what to fix and what not by using this tool, ‘SEO Site Checkup,’ this tool will show you the SEO issues you need to fix on your pages. Always make sure your SEO score is more than 85% as demonstrated by this tool.
Check out these examples of how these brands are killing it by creating separate pages for their relevant keywords,
Marketo has done it wisely,
Smart Insights has done it well,
Udemy has done it,
Step 5: Start producing a lot of content around your profitable keywords
Start creating blogs around those keywords (profitable keywords)
Just creating pages will not do, the pages serve as static content since you don’t change the content on those pages on regular intervals (you might do some modifications here and there). You need to write articles and publish them on your blog.
Use can use this tool, Co-schedule’s headline analyzer to analyze your title.
Step 6: Submit your pages and articles through Google console
Once you create pages and keywords, you make sure you are submitting them to index on Google through this ‘fetch as Google’ option on search console.
Step 7: Do off page SEO
It is the time for you to do off page SEO. Some strong tasks you need to take care are listed below,
- Start creating a strong online presence through social media marketing
- Submit your company URL to different social bookmarking and directories
- Start link building by sharing articles talking about your brand on other websites with high domain authority (with do follow). It can be a press release, product launch news, features introduction, product comparison with others, etc
Sprinklr submitted a press release on Forbes,
How did Ello do it? Stressing more on the functionality and unique quality,
Once you create enough buzz and see initial traction, this is the time you should create some high-quality E-Books, Whitepapers, PDFs, Infographics, PPTs and attach them as a CTR at the end of your blog and ask people to download for free. Free stuff gets a lot of shares, and this gives Google a signal/hint to rank it higher since the CTR is high.
Vital Design does it in a right way,
Smart insights does it cool,
Step 8: Have patience
Patience, Yes. Patience is the key to SEO. You can’t see your results in a day or two. SEO results take time. Google indexes millions of pages every day and you cracking the code takes some time but believe me, this is worth the wait to reap enormous benefits later.
These are eight practical approaches that I followed and saw good results, check out how my website ranks for some popular keywords that are in line with what I do (growth hacking).
Note: These results shown below are taking ‘India’ as the location and the results might vary depending on your browser location.
My article ‘growth hacking tricks for startups’ ranks on the first page of Google.
I rank on just 2nd page for ‘YouTube growth hacks’
My article lists on the first page for the keyword ‘SEO growth hacks.
Ultimately, patience is the key. I saw the results after three months of hard work and hustle. Do your job and wait for it, you will see the results definitely. You can follow these proven steps and start ranking for your keywords. Come on, Let’s rank higher on Google.