Content marketing is a surefire way for extending your reach, helping you drive traffic and meeting your marketing objectives. However, many marketers still face challenges with content marketing and feel that it doesn't work for them.
This article will focus on top 5 reasons why your content marketing strategy probably isn’t working, and tips on how you can get it on the right track.
1Your Content is Too Short
There is no fix rule of word count for your content. The length of your content will depend on various factors such as audience, how you promote it, topic of your content. The serpIQ analyzed that if a post is greater than 1,500 words, it receives more response. If your content is shorter than that, chances of finding engagements and shares are less.
Solution: The quality of the content is more important than word count. Aim for a write-up of more than 1,000 words. For evergreen posts, you should aim for a minimum 2000+ words.
2You Don't Have a Content Plan
Don’t think that posting your content sporadically on social media or blog will reap you any benefits. This strategy will end up doing more harm than good.
Be consistent in your content marketing. This is the key when it comes to building trust. The perfect example of this statement is if your followers only get to know when you want to promote something, they will get bored after sometime and your traffic will dry up.
Solution: Plan a content marketing strategy and stick to it. Be consistent, even if that means posting less often. Your plan should contain the tactic of managing the frequency of posts that you’re going to write and promote. This plan should also contain the tactic to measure the metrics and ways to measure your ROI.
3Your Content Is Not Unique
You may be posting content and doing every step right, but still not getting ample shares and traffic. Why is that? It is because your content is not distinctive enough for the users. Web content faces stiff competition. That means the content should be engaging, unique, and informative at the same time.
Solution: The biggest challenge is to write content with original ideas that haven’t been covered a thousand times before. You can follow this tactic to get more ideas for blog posts that get the maximum shares and are bookmarked.
4Your Content Isn’t Optimized for Search Engines
This is a very important aspect for your content marketing. Even if you have a huge social media following, your business should rank on popular keywords in order to thrive. So, the key part of accomplishing the rankings is to optimize your content for search engines.
Solution: Each piece of content you create should be optimized according to search engines. Follow On-page strategy that includes the keywords which you have chosen in your headings, title tag, alt image tags, URL, and in the body of your content. Also, make sure that your website is optimized for mobile users and you use internal linking throughout the site to maintain the link equity.
5Your Content Is Over-Optimized for Search Engines
It important to have your on-page SEO in place, but over-optimizing can be a problem. Google will penalize you for keyword stuffing and it will also result in bad user experience. Examples of over-optimization include producing a thin content to focus on a single keyword, using unrelated keywords in your content to get rank, etc.
Solution: Do proper keyword research to find themes and general topics of your content. Instead of targeting only writing for the sole purpose of aiming for keywords, use keywords that will cover your topic and sub-topics.
Content marketing is the best thing you can apply to your business. It is a confirmed method to drive traffic, sales and reach, and produces more than average ROI. If you are not able to see the benefits of content marketing, it is a time to steer clear of your existing strategies.