So, you have a blog and you feel that you can call yourself a ”blogger”. If you think that having a huge number of followers with 0 interactions will make you a blogger, you are wrong. As a blogger you have to keep updating the content on your blog regularly, because as a blogger, your ultimate goal should be to be able to influence your readers through your writing.
Brands are always looking for those bloggers who can help them to connect with the targeted audience which will provide them with quality visitors, gaining brand awareness, back links.
Just writing a 350 words blog with a back link doesn’t explain your efforts as a blogger. You should be able to measure all your work daily or on weekly basis. You can see you analytics and know whether you are doing a fine or terrible job.
These numbers can be analysed over a filter of metrics. The metrics will not only give you some numbers but you can also decide about your blogging goals.
These are the five metrics you should keep in mind after publishing a blog post:-
After you have published your post you will have to look how many visits the post is getting. Always remember that the website needs traffic to get identified by others and you also need Google analytics on your blog to see all these metrics. If you don’t invest in quality and you can’t get traffic on your website means you can’t have a proper content marketing strategy.
Engagements (Shares, Comments, Likes etc.)
The next metric to look at is engagement. Here comes the part of connecting with your followers. Try to get personal with your followers and understand what intents your visitors have when they finally get engaged on your blog post. So, if people are commenting on your blog post it shows that you are doing a fine job because you have their attention.
Links and Backlinks
You need to know the value of links if you are a content marketer. You must know which keywords need to be hyperlinked and which website you should be giving backlink on. This should be a part of your SEO strategy. You can also participate on social and blogging communities where you can easily share the link of your blog. You will get plenty of traffic with the help of a backlink for your blog.
Social Media Shares
If you want more shares on social media then you need to take a look at your followers closely and take them into consideration. In what type of content they involve more? Chalk out a social media marketing strategy for your blog. Use catchy headings and write quality content which can hold the attention of the reader. You should also be a part of appropriate community where you can easily post about your blog. It doesn’t matter if you have 30k followers on twitter unless you have a proper number of likes, re-shares, re-tweets on your post.
Always work in sync with the brand’s objective. The basic fact to keep in mind is to understand the campaign perfectly and what brand is expecting from you in return. Are they looking for traffic, leads, brand awareness or engagement?
These are the five metrics to measure the success of your blog post and eventually your blog. Remember, it is one thing to write a blog post, and an entirely different thing to measure its success using the correct metrics. What metrics do you track for your blog? Feel free to share your opinions and suggestions in the comments below.