Source: BlogmintAfter you have published your post you will have to look how many visits the post is getting. Always remember that the website needs traffic to get identified by others and you also need Google analytics on your blog to see all these metrics. If you don’t invest in quality and you can’t get traffic on your website means you can’t have a proper content marketing strategy.
2Engagements (Shares, Comments, Likes etc.)
Source: SproutsocialThe next metric to look at is engagement. Here comes the part of connecting with your followers. Try to get personal with your followers and understand what intents your visitors have when they finally get engaged on your blog post. So, if people are commenting on your blog post it shows that you are doing a fine job because you have their attention.
3Links and Backlinks
Source: AhrefYou need to know the value of links if you are a content marketer. You must know which keywords need to be hyperlinked and which website you should be giving backlink on. This should be a part of your SEO strategy. You can also participate on social and blogging communities where you can easily share the link of your blog. You will get plenty of traffic with the help of a backlink for your blog.
If you want more shares on social media then you need to take a look at your followers closely and take them into consideration. In what type of content they involve more? Chalk out a social media marketing strategy for your blog. Use catchy headings and write quality content which can hold the attention of the reader. You should also be a part of appropriate community where you can easily post about your blog. It doesn’t matter if you have 30k followers on twitter unless you have a proper number of likes, re-shares, re-tweets on your post.
4Social Media Shares
Source: scriptedAlways work in sync with the brand’s objective. The basic fact to keep in mind is to understand the campaign perfectly and what brand is expecting from you in return. Are they looking for traffic, leads, brand awareness or engagement?