According to a recent consumer study, 91% audience have more trust on influencers than brands. When audiences don’t have trust in your brand you will lose the grip. So, as a brand, you will need the trust of audiences in the same way influencers get. You can get those same influencers on your side when you will cover them in your marketing strategy. It all begins with picking the right influencers to work with. Here are the 4 factors which you can take into consideration to spot right influencers for your brand.

1Topics

It is significant to know what influencers cover & talks about. The niche which is influencer’s covering should be related to your brand. You should not just focus on the wide topic & they should go deep into the details. Let us understand this by an example: Your selected influencer may emphasis on beauty, but if they are only talking about skin care and your company sells lipstick, then they will not be a perfect match for you.

2Location

Source: Google

The location should be also significant to your brand which means that the location of your influencer should be where your brand has already presence or is looking to expand their presence in that location. You will also keep in mind that influencer’s audience should match with your brand’s target audience. For example, if you want to target people on a national level but your target influencer’s audience is only limited to a city. You will have to look for elsewhere.

3Demographics

You should not only solely focus on geographical location but there are also other criteria’s to look for. You will have to look at the demographics of your target influencer’s audience, depending on your needs which can include age, race & gender. All these factors will certainly influence the how an audience will respond to your message.

4Engagement

Source: social media week

It is one of the best ways to know the real authority of an influencer by examining their followers. The follower count will tell you that an influencer is big but it won’t tell how interested they are. You can look at the engagement to know the effect an influencer has on her or his audience. You can know this by looking at simple points, are the followers responding to their influencer’s messages? Are they also participating in conversations? These are the 4 ways to spot right influencers for your brand. You can end your search at Qoruz, where you can spot right influencers without any hassle. If you have more ways to spot the right influencers then you can share these ways in the comment section.

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