Source: GoogleThe location should be also significant to your brand which means that the location of your influencer should be where your brand has already presence or is looking to expand their presence in that location. You will also keep in mind that influencer’s audience should match with your brand’s target audience. For example, if you want to target people on a national level but your target influencer’s audience is only limited to a city. You will have to look for elsewhere.
Source: social media weekIt is one of the best ways to know the real authority of an influencer by examining their followers. The follower count will tell you that an influencer is big but it won’t tell how interested they are. You can look at the engagement to know the effect an influencer has on her or his audience. You can know this by looking at simple points, are the followers responding to their influencer’s messages? Are they also participating in conversations? These are the 4 ways to spot right influencers for your brand. You can end your search at Qoruz, where you can spot right influencers without any hassle. If you have more ways to spot the right influencers then you can share these ways in the comment section.
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