Content marketing is a dominant strategy used to maintain significant customer connection. However, in this age of continuous online interaction just creating content is not enough to keep your readers involved. Even if you’re doing almost everything right—blogging frequently, writing interesting material, posting on social media—it may not be all to grab eyeballs.
If you have noticed that all the likes and shares are coming from your friends and your blog is not getting a lot of grip, maybe it’s the time to revamp your content marketing strategy.
You can follow these 15 tips to make your content work more awesome and keep your readers interested.
1Use Outstanding Visuals
First of all stop posting boring stuff. This is a key part for a successful content marketing strategy. Even if you write engaging content, readers would still navigate from your page if all they see is blocks of text.
Adding images to your posts will get you maximum share. So, besides your actual content you can capture the attention of the user with the help of infographics, graphs and charts.
However, simply creating a banner in MS Word is not at all enough to make your blog stand out. Check other websites to get some idea about how a great banner or graphic looks like. Once you are familiar with the idea then it is the time to create them. Not familiar with Photoshop? Don’t worry! There are plenty of tools to help you with this.
2Take Your Content Beyond Blogs
Blogging can be significant for content marketing strategy. So, if your posts are not getting plenty of views, it’s time to change your approach. If blogging is not working out for you, you can try other content marketing strategies that work best for you.
These strategies will enable you to reach larger audience. It is a tough task to stay engaged with social media, blogging, email marketing, etc but your customers will make it worth for you.
3Create More How-to Posts
You might be aware of the DIY on Pinterest that has taken internet by storm for the past several years. These posts tell people how to do something on their own and that is why these posts are very useful. Think out of the box while creating a How-to post. Instead of following a structure of the traditional blog-posts, add something unique.
4Listen to Your Customers' Feedback
Customer testimonials are a tested method to attract new buyers. In fact, most of the consumers trust online testimonials as much as a recommendation from your friend. Providing space for customer’s feedback could prove invaluable. Once you have received the positive testimonials, it is time to create a testimonial page and place testimonials strategically in your website.
5Write Product Reviews
Product reviews work in the same way as customer testimonials. It is a great way to endorse your products to your customers. If there is a brand that your company conveys, writing a post about it can draw customer’s attention. If there is a new service or a product, you can write content and hype it.
6Address Your Audience’s Doubts
Engagement is essential as your content marketing strategy. You can write the best content in the world, but if you leave your followers’ questions unanswered, the traffic can dry up. There are various ways to engage with your audience. You can answer the question by creating a blog post as it will save your time. Engage with your followers on social media and keep answering their questions.
Infographics are popular for one simple reason: they work. According to the reports, it is projected that readers are 40 times more likely to read an inforgraphic than a plain blog post. You can boost your readership with the help of infographics. Canva helps you with the infographics.
8Take Note of Which Posts Are Performing Well
Let the successful blog posts bring traffic for you. You should now begin to write follow-up articles. It makes sense to write follow-up blogs about the topics in which your readers have shown interest.
9Share Your Inspirations with Your Followers
Is there a blog you read regularly? You can let your customers know about it. Paying the compliments will make other companies to return the favour surely. Inbound links will have a huge impact on the search rankings, so reap the benefits along the way.
10Share Your Expertise to Help Beginners
It is always better to keep informed others about what you do and share the enthusiasm. Creating a beginner guide for your industry is a wonderful way to engage people and drive traffic. Customers will get an idea what you do daily and what it takes to succeed in your industry.
11Listicles, More Listicles
The listicles are popular on internet and there is no secret as why most of the brands create them regularly and readers are in love with them. The types of listicles are the ranking which ranks the post from best to worst, most popular, world’s biggest, etc. They are great because they appeal to the human nature.
12Share Your Company News
Did something great happen in your company? Sharing the news with the customers is a great way to tell them what’s going on. When you are working on this side of content then just don’t be all formal, you can try something more conversational. The simple point is don’t let them get bored of your industry terminology.
13Share Content Regularly
Blog posts which don’t get shared generate low organic traffic, but it would never generate the views you want unless you share it. According to the professionals, you should spend more time sharing your content rather than creating it. Share the post on Facebook and other social media platforms like Instagram, Reddit or Tumblr. You should share your content with a proper plan to get maximum results.
14Follow Your Audience Everywhere, and They Will Follow You Forever
Posting content at wrong places won’t get you any favours. For example, if you frequently post content on Facebook but your audience is using LinkedIn, you are missing an opportunity to engage with them. Google Analytics helps to find where your audience is. You would be able to see where they come from and the trends in which they are interested.
15Quizzes are Fun and Engaging
Online quizzes are popular today. They are fun, quick and allow readers to easily engage with online experience. It is a great idea to make a quiz for your blog which is a sure way to draw traffic to your site. Put call to action at the end of your quiz which will make customers to get in touch with you.
These were the 15 tip to make your content work for you. If you have some more ways you can always share them below in the comment section.