Influencer marketing is on the rise, and as marketers turn to social influencers for content, one frequent question they ask is - "Is there a way to execute non-paid influencer campaigns so that we don't blow out too much money, yet get quality content from influencers?" Non-paid influencer campaigns, or more simply put barter campaigns (owing to the nature of...

What do you need to become a social media influencer? A unique voice, deeply engaging content and a niche that makes your content unique to you. Throw in a bunch of followers that grow consistently, and you’ve nailed it. Easy, right? Not quite. With the active population on Instagram and Facebook both crossing the 1 billion mark, it takes more than ‘great...

Who are hyperlocal influencers? Hyperlocal influencers are those who post their opinions and reviews on a plethora of forums — bloggers, Instagram engagers and the Twitterati make up what are today popularly called “hyperlocal influencers”. They are users who have gained a high following on social media due to the traction their content receives. These hyperlocal influencers end up endorsing brands...

There’s an opportunity staring right at you, and you are not taking advantage of it (unless you’re Amazon, in which case - way to go, Spark!)! The ‘review’ feature is commonly found on online marketplaces and service platforms Uber, Zomato, Amazon, Flipkart, App stores and more. If you are a brand who is directly or indirectly using these platforms...

Influencer outreach is a make-or-break step in your efforts towards content marketing. Studies have shown that up to 56% of successful influencer campaigns’ ROI comes from email marketing. But email marketing is also a tricky game to play what with the influx of a hundred mails a minute. How do you stand out as a brand and attract your...

The holiday season brings about a great opportunity to launch new campaigns, release products and have themes promotions to help customers get into the holiday mood and drive sales better. Influencers have always played an important role in grabbing eyeballs during this season. Their presence becomes even more important today, with chronological feeds becoming a thing of the past....

Content marketing has gotten more creative over the decades. The onset of influencer marketing proved to be a gamechanger for the way brands interacted with their target audience. But there's always the question of compensating the influencers for their work; for making sure they receive a deal they are happy to work for, and that they continue endorsing and not vilifying...

It’s 2017, and the influencer marketing boom is here to stay. In India, the major social media platforms used for influencer marketing are Twitter, Facebook and Instagram. In a calculated way, LinkedIn is making it’s way into influencer marketing as well. Why Snapchat isn’t on the list yet is because brands are looking for performance on collaborated posts. Currently,...

The International Yoga Day is commonly or unofficially addressed as the Yoga Day, is celebrated annually on 21st June since its inception in 2015. It is that time of the year when even the laziest, exercise shy people pull out their yoga mats and join the movement in stretching and bending their bodies. This year we celebrated the 3rd...

Digital technology has disrupted the conventional media practices, particularly those related to brand awareness, public response and corporate communications. Despite these development, PR indsutry has been rather slow to respond to the changing marketing and social interaction landscape. There's definitely a big lead that they can take out of the book which marketers and customer service teams have been using to excel. What...