The holiday season brings about a great opportunity to launch new campaigns, release products and have themes promotions to help customers get into the holiday mood and drive sales better. Influencers have always played an important role in grabbing eyeballs during this season. Their presence becomes even more important today, with chronological feeds becoming a thing of the past....

Content marketing has gotten more creative over the decades. The onset of influencer marketing proved to be a gamechanger for the way brands interacted with their target audience. But there's always the question of compensating the influencers for their work; for making sure they receive a deal they are happy to work for, and that they continue endorsing and not vilifying...

It’s 2017, and the influencer marketing boom is here to stay. In India, the major social media platforms used for influencer marketing are Twitter, Facebook and Instagram. In a calculated way, LinkedIn is making it’s way into influencer marketing as well. Why Snapchat isn’t on the list yet is because brands are looking for performance on collaborated posts. Currently,...

The International Yoga Day is commonly or unofficially addressed as the Yoga Day, is celebrated annually on 21st June since its inception in 2015. It is that time of the year when even the laziest, exercise shy people pull out their yoga mats and join the movement in stretching and bending their bodies. This year we celebrated the 3rd...

Digital technology has disrupted the conventional media practices, particularly those related to brand awareness, public response and corporate communications. Despite these development, PR indsutry has been rather slow to respond to the changing marketing and social interaction landscape. There's definitely a big lead that they can take out of the book which marketers and customer service teams have been using to excel. What...

If you haven’t stepped into the pool of influencer marketing, now would be an ideal opportunity to get your feet wet. Influencer marketing is a platform that has gained immense popularity over time. It allows companies to increase their brand awareness drastically, drives transformations and rapidly uplifts sales compared to the prevailing marketing strategies.To begin with, when it comes...

If you are a digital marketer then focusing on your social media strategy should be a top priority for 2017. The second half of the year is even more critical for improving your social media presence, considering the holiday seasons are approaching and consumer spending and sentiment both takes a positive upswing. So here are few predictions that we believe...

Are you looking for some ways to improve YouTube channel views? Then you are at the right place as here you will get few simple techniques so that your YouTube videos would be watched by millions and also by your targeted users. Let us look at the 5 ways on how to improve YouTube channel views: 5 Ways on How...

A few days back, I decided to check out this newly-opened restaurant in Gurgaon that I’d been hearing about from friends. As I sat there, enjoying my breakfast, the restaurant owner walked up to me and started telling me about the restaurant. He showed me around the whole restaurant, told me about few of their special dishes and also...

Business is considered as a game and as a marketer; your role is to stay ahead of your competition which you can do with the help of SEO. SEO is considered as the lifeline of online business. And it might seem simple in theory but it is very tough to understand and you can only know with the help of...